Fulfilling the world’s most romantic fairytales one sole at a time.

Our Brand Story

Jefferson Si believes that every woman deserves a pair of heels that can take her sky high, shoes that carry her just as she carries herself—not only with dignity, but with grace, poise, and elegance. 

As a designer, Jefferson is looking to create modern classics for the modern woman. Balancing his craft as an artist and a designer, Jefferson’s signature designs are innovative, occasionally experimental, but always done in the most tasteful aesthetics —luxurious to the sight as it is luxurious to the feel. 

In just four years into designing shoes, Jefferson’s meticulously handcrafted creations have already been spotted not only on the feet of famous media darlings such as Emmanuelle Vera, Elisse Joson, Yeng Constantino, Gretchen Ho, Jodi Sta. Maria, and Claudine Barretto, but also those of women in Philippine politics and socialites, gracing various social functions and red carpet events.  His shoes have walked the runways of Philippine Fashion Week and Hong Kong Design Fashion Week.  His shoes were also featured on Maine Mendoza in Morocco (October 2016) and Kathryn Bernardo in Iceland (November 2016) as part of Mega Magazines’s Making Mega series. 

Since 2015, Jefferson has slowly become the go-to designer of brides in search for the perfect bridal shoes to fulfill their Cinderella fairytale.  Jefferson Si, a custom luxury shoe label, continues to create one-of-a-kind bridal and evening shoes fitting for a specific lady as she walks down the aisle to her happy ever after.  Keeping his design philosophy from the beginning up until today, he  is dedicated to not only create beautiful shoes but also make each walk as comfortable, memorable, and dreamy as it could get.  “Beauty is pain” just doesn’t exist in his books and aesthetics.

Despite his youth and fresh entry in the design circle, Jefferson has made his mark as an advocate of sustainable and quality craftsmanship.  His deep admiration for the works of Filipino hands continues to inspire him to enkindle the same appreciation in the hearts of other shoe lovers and fashion enthusiasts, not only in the Philippine market but more so into global appreciation. 


Are you Ready for that perfect shoe?